Barcelona Hosts the Leading Global Business Travel Show
What is IBTM World?
IBTM World is one of the most important global events for the MICE sector - Meetings, Incentives, Conferences and Exhibitions. From 18 to 20 November 2025, the city of Barcelona will once again host professionals from around the world who specialise in business travel, event planning and incentive tourism.
- One of the largest business tourism fairs in the world
- Over 3,000 destinations and international suppliers
- More than 15,000 participants from the MICE industry
- Over 100,000 pre-scheduled meetings
IBTM connects qualified buyers with service providers, destinations, hotels, agencies and experts in group and corporate travel experiences.
Key Trends at IBTM 2025
- Regenerative tourism and positive impact events
- Integration of AI and automation in event management
- Sustainability in corporate travel and conferences
- Gamification and sensory experiences
- Alternative destinations for incentive travel
When and Where?
Location: Fira Barcelona – Gran Via
One of the largest exhibition centres in Europe, with easy access from both the metro and the airport.
Over 60% of IBTM attendees are looking for sustainable experiences to include in their incentive programmes.
IBTM World 2025 is not just a showcase of destinations and providers - it’s a global stage for discussing the future of corporate travel, the value of personalisation, and the positive impact tourism can have.
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